Buy backlinks that work for SEO in 2023

Learn whether or not it is a good idea to buy backlinks in 2023

Entering the realm of link building often presents the alluring opportunity to purchase backlinks. Nevertheless, it is natural to question the wisdom of such a choice and whether it is advisable to embrace this approach or exercise caution. At the same time, Collaborating with the top SEO company in Oman can provide you with comprehensive assistance for all your needs.

The significance of backlinks: Why are they crucial?

Let's begin with the fundamentals! Backlinks are among the top three ranking factors that hold significant influence.

However, building backlinks is widely recognized as the most challenging task in SEO. But don't worry, you're not alone in this struggle: 41% of experts consider backlink building to be the most difficult aspect of their efforts.

As a result, an astounding 52.8% of respondents invest $1,000 - $5,000 every month to enhance their link-building strategies. And there's a valid reason for it: having a robust backlink profile can substantially enhance the authority of a website.

What's the deal with purchasing links?

Engaging in link building is an ongoing journey in the digital world, involving two primary types of links: organic and paid.

Organic links

Organic links are valuable gems that occur naturally and hold significant importance for search engines.

There are some straightforward ways to obtain them. For instance, you can secure organic PR links for free by providing expert answers to journalists' inquiries, following a specific algorithm. Typically, these links will point to the home page. Acquiring links to internal pages is a more challenging endeavor.

The more difficult it is to obtain a link from a particular website, the more valuable it becomes.

However, when selecting an agency, it is crucial to exercise caution and focus on specialists who:

- Strictly adhere to white-hat methods.

- Show you the websites from which you can receive links and allow you to approve them.

- Do not promise immediate results within a few days.

- Do not offer excessively low prices.

Paid links

Paid links provide an opportunity to acquire links through financial investments.

Nevertheless, it is essential to consider several factors. Firstly, Google explicitly labels purchased links that pass PageRank as a link scheme, which directly violates its Webmaster Guidelines.

If Google detects paid links pointing to your website, you can expect one of two outcomes:

- The links are ignored and do not enhance your search rankings.

- Your site may be penalized and disappear from Google's search results.

Understanding the intricate concept of PageRank reveals that most purchased links have the potential to pass this ranking signal. Consequently, your paid backlinks might have no impact on your search rankings, rendering your investment completely worthless.

Moreover, websites that sell links often lack selectivity in their partnerships. For example, a blog with impressive metrics and a Domain Rating (DR) of 73 might sell link placements to anyone without thorough scrutiny.

The very need for artificially boosting positive reviews suggests a lack of authenticity. Therefore, purchasing backlinks for minimal amounts on such websites is not a wise idea. However, alternative options do exist.

Ahrefs conducted an experiment, reaching out to numerous website representatives to determine the average cost of acquiring different types of links. Here are their findings:

- Niche edits: $361.44

- Paid guest posts: $77.80

If you consider working with agencies that can acquire links from non-selling sites, the prices for their services will vary.

Let's revisit the Editorial.Link agency mentioned earlier. With their industry connections and highly experienced team, Editorial Link implements effective strategies and acquires high-quality editorial links. They also do not require prepayment, provide domains for approval, and offer indexable links free from "sponsored" or "nofollow" tags. Most importantly, they obtain links from real business websites that do not offer them for sale (such backlinks are the most powerful). The cost of a link built by such a top agency starts at $350.

Therefore, it is advisable to consider these figures as a reference.

How to purchase backlinks?

Navigating the world of paid and unpaid links can be challenging as there is no definitive answer. It ultimately depends on the methods and strategies you employ when buying backlinks, as well as the quality and relevance of those links.

In conclusion, there are considerable risks associated with purchasing links from unfamiliar sources at excessively low prices. Conversely, partnering with reputable agencies can help minimize these risks.